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In 1973 inventor Ander Bengtsson went for a run outside his home in Borås Sweden with a set of new underwear he had designed. Post-workout, he tested his design by measuring the moisture content in his underwear. After years of designing, testing and creating, he had found the perfect baselayer for optimal temperature management. Four decades later, our products are available across the globe and our brand is an integral part of the professional world of endurance sports including cycling, running, and nordic skiing. To this day, CRAFT embodies the virtues of Sweden: quality products, minimalistic design, healthy, pure, sophisticated, understated, balanced and dedicated.